Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, Usher, and more) have gone all-out promoting their new music streaming service, with TV ads, an over-the-top press conference, and a social media frenzy that has turned many celebrity accounts a bright turquoise.īehind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant. If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Update: Check out UX Wars July: the Apple Music edition By Tim Rotolo Ap#music streaming, #Spotify, #Tidal, #usability, #usability comparison, #UX research, #UX Wars
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